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Bob Deakin
Dec 17, 20243 min read
Yes, Nick, There Is an Algorithm, and It Knows When You’re Awake
By Bob Deakin Algorithms and Cookies Series Part III Yes, Nick, there is an Algorithm, and it knows when you're awake. My friend Nick...


Bob Deakin
Dec 10, 20243 min read
Algorithms and Cookies: I'm Not Just Data, I'm An Impression
I always wanted to be a unique visitor, not merely a line of code. But it turns out I’m more than that. I’m not just data, I’m an impression


Bob Deakin
Nov 12, 20243 min read
Maximize Your Hashtags and Free Up Time for Creating
When you find where to make your content discoverable, maximize your hashtags and free up time for creating.


Bob Deakin
Nov 5, 20242 min read
The Best Ways to Check Hashtag Success
Time spent researching hashtags that effectively put your posts in front of the right eyeballs is worth it if you see results. For hashtag s


Bob Deakin
Oct 28, 20243 min read
Hashtags (What Are They Good For?): Absolutely Something
Hashtags (What Are They Good For?): Absolutely Something. Once you learn what they are, you want to know how to use them.


Bob Deakin
Oct 8, 20243 min read
When Is The Best Time To Post My Blog?
Algorithms and cookies identify your audience and when they are most likely to engage. So, when is the best time to post my blog?


Bob Deakin
Sep 10, 20243 min read
Algorithms and Cookies: I Clicked, Therefore I Am
I’m just data. My data life begins the moment of that first click. It’s all about algorithms and cookies: I clicked, therefore I am.


Bob Deakin
Sep 3, 20243 min read
Data Integrity Testing: Real Or Synthetic?
For the large-scale enterprise, data integrity testing enables the validation of those principles.


Bob Deakin
Aug 27, 20242 min read
What Is The Difference Between Data Quality and Data Integrity?
One of an organization’s most valuable assets is data, but it must be reliable and usable. Otherwise, it’s only in the way.


Bob Deakin
Aug 19, 20243 min read
What Happens When Your Data Lacks Integrity?
By Bob Deakin Part I in the Data Integrity Series The Harvard Business School defines data integrity as “the accuracy, completeness, and...


Bob Deakin
Aug 12, 20244 min read
Dr. Valerie LaVerne Thomas Reflects on a Lifetime of Technological Inspiration to Young Women
Scientist and inventor Dr. Valerie LaVerne Thomas has contributed a lifetime of technological inspiration to young women.


Bob Deakin
Jul 23, 20242 min read
Results Driven Detail Oriented Self Starting Team Player
I am the results driven detail oriented self starting team player that you're looking for


Bob Deakin
Jun 24, 20243 min read
The Future of Retail Analytics for the Enterprise
The SBA Office of Advocacy classifies a large business as one with more than 250 employees and $1 billion in gross receipts.


Bob Deakin
Jun 17, 20243 min read
Whether You Are an SMB or SME, Usable Analytics are SOP
Retail Analytics Series Part III: The Midsize Business By Bob Deakin Whether your retail business is classified as small or midsize, SMB...


Bob Deakin
Jun 11, 20243 min read
Retail Analytics: Big Data for Small Business
For the small business, it’s on your marketing person or team to monitor the crystal ball into your customer’s world.


Bob Deakin
Jun 4, 20243 min read
Retail Analytics: The Crystal Ball Into Your Customer’s World
Retail analytics: the crystal ball into your customer’s world. Not a secret or the sexiest topic; this subset of data science is the gateway


Bob Deakin
Mar 26, 20243 min read
The User Experience or the Ad Revenue? Give Me a Reason to Disable My Ad Blocker
Give me a good reason to disable my ad blocker. Not using an ad blocker is akin to putting “Kick Me” on the back of your shirt.


Bob Deakin
Mar 19, 20243 min read
The User Experience or the Ad Revenue? How Many Ads Are Too Many?
How many ads are too many? Developers too often push the limits. They use short-term metrics rather than long-term results.


Bob Deakin
Mar 12, 20243 min read
The User Experience or the Ad Revenue? Why Should You Have to Choose?
What's more important, the user experience or the ad revenue? Why should you have to choose?


Bob Deakin
Mar 5, 20243 min read
The User Experience or the Ad Revenue? You Make the Choice
Each website publisher asked themselves long ago: What’s more important, the user experience or the ad revenue? You make the choice.
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